Pendulum is a pioneer in the field of gut health, with a popular line of probiotics that can improve metabolism, lower A1C levels, and support immunity naturally. We joined their rebrand effort when it became clear to our agency partner that nailing the right tone of voice was going to be a challenge. But we welcome a challenge, and the guidance we delivered to Pendulum (with their input, of course) led to us being asked to write content for a newly designed website and continued with the creation of a monthly newsletter for healthcare professionals, digital ads and social posts, consumer marketing emails, and other forms of communication.